Corso di laurea in Scienze della Comunicazione

The teaching aims to provide an introduction to contemporary image theory through an overview of the main authors and debated issues.

Students who will follow the course will reread media theory through the mediation of philosophy, critically examining the meaning of the medium. On the applicative level this implies a deeper understanding of the instruments to which they are exposed, and an increase in judgement, through the comparison between philosophical readings of the medium. Through thematic discussions, they will be able to better understand the outline of the texts they will have to read, address the thorny issue of gender in media representation, and reread first-hand philosophical texts of discreet complexity Students taking the course will reread media and image theory by resorting to tools mediated by the philosophical tradition, particularly the descriptive tools developed by phenomenology. In particular, the object of study this year will be an exploration of Understanding Media by Marshall McLuhan

At the end of the course the student will know how to read the articulatory structure of the image, describing it in formal terms, and will know how to read the notion of Medium.

At the end of the course, students must know the main steps of the modern and contemporary theory of image and media, with particular reference to those authors, topics, and trends mentioned and explained in class.

Upon completion of the course the student:
- Will be able to understand the forms of interaction between medium and aesthetic object.
During the examination, a number of exemplifications will be offered concerning the relationship between media and story form, which the
candidate will have to explain in the transition from one medium to another.
Autonomy of judgment

Upon completion of the course the student will have acquired the ability to be able to read the trace that imposes the transition from one medium to another.
Communication skills
At the end of this course the student will know how to explain the repercussions of the transition from one medium to another with respect to a communicative path.

The course will be structured in two parts:

1) an introductory part (18 hours) in which the main themes and authors of contemporary image theory debate will be introduced, with the support of a dedicated anthology of selected texts;

2) a monographic part, devoted to  Medium Cocept.

Definition of Medium
From the evolution of the book to the emergence of figurative languages.
The transition, and return, from reading to viewing and forms of listening to the text.

Monographic part: Understanding Media

Topics:

Perception
Medium

Editing
Gesture
Incompletness

Lectures in frontal form, with discussion of the texts in the classroom, using mediaological instrumentation and traditional didactics, in mixed form.
The lesson will mainly consist in the reading of texts related to media aesthetics, with a continuous comparison between author and historical-media model of reference. The topic of the Course naturally requires limited discussions, and continuous dialogical fine-tuning of the knowledge acquired by the students

Oral test lasting 20/30 minutes during which the student will be asked to answer questions on the general and monographic part.

Inserire qui il testo in inglese. Non eliminare l’indicazione “English” tra le parentesi quadre; è necessaria per la creazione dell’etichetta di visualizzazione del testo in inglese. Una volta inseriti i testi eliminare queste indicazioni in modo che non risultino visibili agli studenti.

all lectures will be recorded to allow non-attending students to take the exam